Compliance Isn't an Afterthought — It's Foundational
At HV Affiliates, every piece of creative, every line of copy, and every campaign launch passes through a rigorous compliance process. We protect our partners' brands, maintain platform account health, and adhere to all applicable federal advertising regulations.
Regulatory Adherence
📋 FTC Guidelines
All advertising adheres to Federal Trade Commission disclosure requirements and substantiation standards. Claims are verified, disclosures are clear, and testimonials follow FTC endorsement guides.
💊 FDA Guidance
Health and wellness creative is reviewed against FDA advertising guidance for dietary supplements and OTC products. We maintain strict separation between structure/function claims and disease claims.
📱 Platform Policies
Native compliance with Meta, Google, TikTok, and YouTube advertising policies. Our team maintains up-to-date knowledge of each platform's health advertising restrictions and prohibited practices.
🌐 Network Standards
Adherence to affiliate network guidelines including Impact, CJ Affiliate, ShareASale, and Awin compliance requirements. Transparent disclosure on all affiliate content.
Our Compliance Process
Every creative asset goes through a four-stage compliance pipeline before it reaches any advertising platform:
Automated Scan
AI-powered keyword and claim analysis against compliance blacklists and regulatory databases.
Human Review
Trained compliance specialists review every asset for context, tone, and claim accuracy.
Brand QA
Pre-launch quality assurance against brand-specific guidelines and platform requirements.
Ongoing Monitoring
Continuous monitoring for policy updates and proactive adjustment of live campaigns.
Brand Safety Commitments
What We Guarantee
- No cloaking, redirect schemes, or deceptive advertising practices
- Transparent disclosure on all sponsored and affiliate content
- Brand bidding only with explicit written permission from the brand
- No incentivized traffic without full disclosure to the brand and network
- No misleading before-and-after claims or unsubstantiated testimonials
- No use of fear-based or manipulative tactics that violate platform policies
- Full cooperation with brand compliance teams and network quality reviews
Standards We Operate Under
- Network Advertising Initiative (NAI) — Self-regulatory principles for online behavioral advertising
- Digital Advertising Alliance (DAA) — Self-regulatory framework for interest-based advertising
- IAB Standards — Interactive Advertising Bureau best practices for direct-response advertising
- CCPA & GDPR — Data privacy compliance for California and EU-based consumers
Have compliance questions? We're happy to discuss our processes in detail.
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