Proven Scaling, Absolute Compliance
We work with direct-to-consumer supplement, health, and telehealth brands to scale paid acquisition. Here is how we turn compliance guidelines and element-level attribution data into sustainable, scalable profits.
Scaling Under Strict FDA & Meta Policy Restraints
A DTC hair health brand wanted to scale its customer acquisition but was throttled by high creative rejection rates on Meta due to personal attributes policy violations and aggressive before-and-after claims.
- The Challenge: Reaching target scale without getting accounts banned for Meta health policies violations.
- Our Approach: Replaced direct personal attribute headlines ("Are you losing hair?") with narrative hooks, built a compliance-first UGC pipeline, and utilized a multi-variant matrix of 12 body text variations.
- The Result: Rejection rates dropped to near zero, unlocking scale and delivering a consistent 3.4x ROAS on a $150k/month budget.
Systematic Hook Optimization for Direct Response VSL
A wellness brand selling high-ticket joint support capsules struggled to sustain profitability on Google and Taboola. The overall click-to-sale funnel was dropping off, and hook retention was under 15%.
- The Challenge: Low early-stage video retention on high-budget campaigns.
- Our Approach: Analyzed drop-off rates second-by-second using VSL heatmaps, engineered 5 new hook variations, and isolated the winning angle ("Harvard-led research discovery") from the control.
- The Result: Hook retention surged to 42%, stabilizing native advertising CPA and returning an average 2.8x ROAS over 6 months.
Compliance-First Funnel Redirection on Meta & Native
An elder-health supplement company had its main payment accounts suspended due to aggressive compliance claims in their pre-sale articles. They needed a clean way to scale traffic without risk.
- The Challenge: Re-establishing paid advertising traffic with full regulatory safety after policy blocks.
- Our Approach: Re-designed the advertorials from scratch using clear compliance-friendly disclaimers, removing medical absolute claims ("heals dementia") and restructuring hooks around natural habits.
- The Result: Complete approval from Impact network, leading to massive campaign launch returning a peak 4.2x ROAS in the first 30 days.